Battle cards by SalesChefWhat is a battle card in sales?
A one-page sheet a salesperson keeps to hand: how a product compares with its rivals, the objections to expect and the answers that work.
Battle cards by SalesChef
Battle cards for product sales teams, with examples.
A battle card is a one-page sheet a salesperson keeps to hand: how this product beats the rival product, the objections buyers raise and the answer to each. It works when every comparison is a checked fact and every answer is short enough to say on the spot. SalesChef creates a battle card for every product, from the maker’s specs and each rival’s own published figures, ready for your team to use.
Battle card examples by SalesChef
What is a battle card in sales?
A short guide to winning against one rival. A sell sheet sells the product to a buyer. A battle card helps your own team win the comparison.
Product against product
Your model against the rival on the specs that decide it, with the rival’s own figures.
Objection card
The doubts buyers raise, and the exact words back.
Counter card
For store and trade counters: the question that sorts the sale and the fact that settles it.
Launch card
For a new product: where it wins, where the rival wins, and who each one is for.
What goes on a battle card
The short answer
One line on why to choose this product, and who should choose the rival instead.
The specs that decide it
Pick the one or two figures buyers choose on, and show both products side by side.
Rival figures from the rival
Use the rival’s own published number. Where the rival has none, say so.
The objections and the answers
Each objection, a short answer, a fact to point to and a question back.
Where the rival wins
Say it plainly. A rep who admits it is believed on everything else.
A date on every card
Rivals change models and specs. Check the card when they do, and show the date it was checked.
How SalesChef makes battle cards easy
Knows why each product sells
The moments, the shoppers and the reasons, from marketing science and thousands of sources.
Reads every rival
For the Makita DHW080ZK, SalesChef compared six cordless rivals, using each maker’s own published figure, and said where a figure was missing.
Creates the answers
Fourteen objections for the STANLEY FatMax level set, each with the words to acknowledge, reframe, prove and bridge.
Ready when rivals change
A new model or a new rival: the card is updated. Every Monday, SalesChef names the next best move. Your team approves.
Works with your sales tools
Battle cards come as files, or load into the tools your sales team already shares from.
See every integration
Highspot
Seismic
Showpad
Axonify
More guides
Questions about battle cards
What is the difference between a battle card and a sell sheet?
A sell sheet sells one product to a buyer. A battle card helps your own team win against a named rival, and it stays with the team.
What should a battle card include?
The short answer, the specs that decide it side by side, the objections and answers, where the rival wins, and the date it was checked.
How often should battle cards be updated?
Whenever a rival changes a model, a spec or a claim. SalesChef updates the card when the facts change.
Are battle cards only for software sales?
No. Product sales teams, store staff and trade counters use them to answer “why this one over that one?” for products people can hold.
How does SalesChef help with battle cards?
SalesChef creates a battle card for every product from checked facts and each rival’s published figures. Your team approves before it is shared.
A wall of products already finished. Each one turns from what the supplier sent into a finished product, ready for online, in store, sales and campaigns.
Your whole catalog.
In minutes, not months.
In minutes, not months.