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Made for industrial

Every answer the trade asks for.

SalesChef knows why every product sells.
Then makes the hardest-working sales and marketing for every product.

  • Plumbing and bathroom
  • Electrical
  • Tools and hardware
  • Fasteners and fixings
  • Safety and PPE
19%+SalesChef is driving 19%+ uplift in sales.Units sold, like for like.
$799KOne client’s returns dropped by $799K a year.
20 minYou can be up and running in 20 minutes.

Your reality.

The problemWhat it costs youHow SalesChef solves it
Supplier ranges arrive as PDFs and spreadsheetsEvery maker sends a different file, so a new range waits weeks while your team retypes specs.Enrich by SalesChef turns every maker’s file into a checked, complete record.
Thousands of near-identical codesBuyers can’t tell sizes, grades and finishes apart, so the wrong part ships and comes back.SalesChef sorts every code into families by size, grade and finish, checked against the maker.
Every spec page is the maker’s PDFEvery distributor shows the same sheet, so the trade buys on price.Sell by SalesChef leads every page with what the trade asks first: the fit, the rating and the swap.
Missing specs send buyers to the phoneEvery blank field is a call to the counter or the rep, or an order lost to the distributor whose page answers.SalesChef fills every field from the maker’s own documents, with the source shown.
Ratings and certifications are hard to proveA wrong rating or standard on a page is a safety and legal risk.SalesChef checks every rating and certification against its source, for your team to approve.
The answer lives in one expert’s headWhen the counter veteran is off or leaves, staff go looking and the trade waits.SalesChef puts the answer on every counter card and rep talk track, from one checked record.
AI assistants can’t read your catalogWhen a buyer asks an AI assistant for the part, it names a rival whose data it can read.SalesChef builds pages AI assistants can read, quote and recommend.

Your supplier wrote most of your pages.
And your competitor’s.

boltandbeam.example
Bolt & Beam
ACME PW-2600

ACME PW-2600 electric pressure washer

Product description2,600 PSI maximum pressure.
2,400 W motor.
8 m high-pressure hose.

ACME PW-2600 pressure washer

2,600 PSI
2,400 W
8 m hose

Add to cart
yardwick.example
Yardwick
ACME PW-2600

ACME PW-2600 electric pressure washer

Product description2,600 PSI maximum pressure.
2,400 W motor.
8 m high-pressure hose.

ACME PW-2600 pressure washer

2,600 PSI
2,400 W
8 m hose

Add to cart
toolrush.example
Toolrush
ACME PW-2600

ACME PW-2600 electric pressure washer

Product description2,600 PSI maximum pressure.
2,400 W motor.
8 m high-pressure hose.

ACME PW-2600 pressure washer

2,600 PSI
2,400 W
8 m hose

Add to cart

When every page says the same thing, the only thing left to say is a lower price.

Everything you need to sell products, online, in store, through your sales team and in your campaigns.

One product moves through four stages, left to right. Basic product specs become clean, correct and complete in Enrich, then everything SalesChef created for it in Sell, then weekly changes and next best moves in Improve.

 Basic product specs
EnrichClean, correct, complete
SellWhat SalesChef created
ImproveBetter every week

Enrich by SalesChef

We clean, correct and complete your product info.

Find out more about how SalesChef cleans, corrects and completes product information

Sell by SalesChef

We find out what persuades your buyers, and we then persuade them to buy.

SalesChef knows why more than 750 million products sell. And more every day.

Find out more about how SalesChef persuades your buyers to buy
  • The features that win them
  • The worries that stop them
  • Every situation they buy in
  • The buyers you haven’t reached yet

Omnichannel done right, at last.

Online, in store, through your sales team and in your campaigns.

Online

Spec pages the trade trusts.

acmetrade.example/tapware/caroma-liano-ii-basin-mixer
ACME Trade SupplySearch ACME Trade Supply

Tapware

Caroma Liano II Mid Tower Basin Mixer

A cartridge a plumber can replace

  • 6-Star WELS, 4.5 L/min
  • 20-year warranty, stated plainly
  • Lead-free brass body
Add to order

At the counter

The answer before the trade asks.

ACME Trade SupplySix finishes. One family.Taller basin? Ask for Luna II Mid.Caroma Liano II Mid Tower Basin Mixer

Sales teams

Your reps, ready for the question.

ACME Trade SupplyAsk: “Renovation or a leak?”Then: “Which finish is the room?”Caroma Liano II Mid Tower Basin Mixer

Campaigns

Trade email that books the job.

Trade email, made by SalesChef

Scene photos from Wikimedia Commons: Shixart1985 (CC BY 2.0), Shixart1985 (CC BY 2.0).

Improve by SalesChef

Live reporting you can talk to. Know what’s worth doing next, and SalesChef makes it when you say yes.

SalesChef never forgets what works.

Find out more about live reporting you can talk to

SalesChef found five things worth doing for a headphone store, and worked out the extra gross profit each one adds in a year.

+$58,400 gross profit a year, from all fiveLikely between $28,800 and $88,800.
  1. Pages for long-flight buyers+$28.8k
  2. Answer “Will it work with my phone?”+$9.6k
  3. A gift guide+$7.2k
  4. Email past buyers+$8k
  5. Shelf tickets in store+$4.8k
  6. Total+$58.4k
See the full example

Get your products to market in minutes, not months.

  • Every maker sends a different spreadsheet
  • Specs locked in data sheets and drawings
  • Thousands of near-identical codes to sort
  • New ranges wait while the team retypes

Enrich by SalesChef turns every maker’s file into a checked record, sorted into families, ready for your site, your PIM and your counter.

See Enrich by SalesChef

What industrial suppliers get from SalesChef.

  • No more headaches

    • No maker sheets to chase and retype.
    • Fewer calls to the counter and the rep.
    • SalesChef does the work. Your team approves.
  • Lower costs

    • Fewer wrong parts shipped and sent back.
    • Your product knowledge stays when your people leave.
    • Spend less on ads: better pages win free search traffic.
  • Faster

    • Get your products to market in minutes, not months.
    • Every new range sorted into families, ready to sell.
    • Working for you 24/7.
  • More sales and margin

    • SalesChef is driving 19%+ uplift in sales.
    • Orders won at the counter on proof, not price.
    • Get recommended when buyers ask AI.

How SalesChef gets things off your plate.

  • Ecommerce manager

    Every spec page live and right.

  • Product data manager

    Every maker’s file, checked and sorted.

  • Category manager

    Every new range live first.

  • Counter sales

    The answer before the trade asks.

  • Inside sales

    Every spec and swap, ready to quote.

  • Field sales rep

    A talk track for every product.

Questions industrial teams ask.

Getting started

What does SalesChef do for industrial suppliers and distributors?

SalesChef knows why every product sells. Then makes the hardest-working sales and marketing for every product: spec pages, distributor listings, counter cards, rep talk tracks and trade emails, online, at the counter and through your sales team.

What do we need to send you? Is a part number and the maker’s PDF enough?

Yes. Your ERP export and the makers’ PDFs, as they are, are enough to start. Send your product data to SalesChef’s email address, and give SalesChef a user login with the access you choose. You can be up and running in 20 minutes.

How fast can a new supplier range go live?

Get your products to market in minutes, not months. SalesChef reads the maker’s spreadsheet, data sheets and drawings, sorts the range into families, and makes every spec page ready for your team to approve.

We have millions of SKUs. Where do we start?

With one range or one category. Send us one product page, then try it on 20 products. What SalesChef learns about one product carries to the next in the same family, brand and category.

Our products are too technical for AI.

SalesChef works from the maker’s own drawings, data sheets and manuals, and shows every value with its source. Your engineers review only what SalesChef flags.

Specs and accuracy

A wrong spec is a safety problem. Will SalesChef make things up?

No. SalesChef checks every fact against its source, flags anything SalesChef can’t confirm, and your team approves what goes live. When a reseller’s listing disagrees with the maker’s drawing, SalesChef keeps the maker’s figure and shows you why.

Can SalesChef fill missing specs and attributes from the maker’s documents?

Yes. Enrich by SalesChef cleans, corrects and completes your product info from the maker’s data sheets, drawings, manuals and the PDFs you already hold. Every value shows its source, and an empty field says empty.

Can we limit SalesChef to the makers’ own websites and documents?

Yes. You decide where SalesChef may look: the makers’ sites, your own files and the registers you name. If a site blocks SalesChef, SalesChef reports it and never goes round.

How do you handle variants, finishes and thousands of near-identical codes?

SalesChef sorts every code into families by size, grade and finish, checked against the maker. What the family shares is checked once, and only what differs is checked code by code.

What happens when a maker changes a spec or discontinues a part?

SalesChef rechecks the maker’s documents, prepares every page the change touches, and points buyers to the replacement and what’s different. Your team approves.

Data sheets, standards and compliance

What is a technical data sheet, and what does it include?

The maker’s document of specs, dimensions, materials, ratings and approvals for one product. SalesChef reads every one and turns it into answers the trade can use on the page, at the counter and on the call.

Is a technical data sheet the same as a safety data sheet?

No. A technical data sheet covers performance and specs; a safety data sheet covers hazards, handling and first aid. SalesChef keeps both linked to the right product, so buyers open the right one.

Does SalesChef work with ETIM, UNSPSC and our own taxonomy?

Yes. SalesChef starts from the best-practice schema for each of 5,318 product categories, then works to your taxonomy, your attribute templates and the classification you use, such as ETIM or UNSPSC.

Can SalesChef check GTINs, ratings and certifications such as WaterMark?

Yes. SalesChef checks every GTIN, rating and certification against the maker’s documents and the public registers, and flags any number SalesChef can’t confirm, for your team to supply.

What are PPE standards, and how should a product page show them?

The standards a glove, helmet or harness is tested to, and the rating it reached. SalesChef states the standard each product meets, checked against the maker’s certificate, so buyers can match it to the job.

Pages, the counter and sales teams

How do you write a product page the trade will buy from?

Lead with what the trade asks first: will it fit, is it compliant, what works with it. Then every spec, checked against the maker. SalesChef does this for every product in your catalog.

Should distributors use the maker’s product description?

Your supplier wrote most of your pages. And your competitor’s. Keep the maker’s specs, checked, and lead with why the trade buys, so your page doesn’t read like every other distributor’s.

Can SalesChef help our counter staff answer the trade faster?

Yes. SalesChef makes counter cards with the answer to what the trade asks first: the fit, the rating and the swap. Your staff answer on the spot, without calling the one person who knows.

Can SalesChef make talk tracks and product training for our sales reps?

Yes. SalesChef makes a talk track for each product: the question that sorts the job, the facts a plumber or electrician checks, and the swap. New reps learn the range faster.

Will SalesChef learn from our corrections?

Yes. Tell SalesChef what is wrong, and SalesChef fixes the rule underneath, then updates everything the fix touches. SalesChef never forgets what works, so the next product in that family starts right.

Channels and systems

Does SalesChef work with our ERP, PIM and B2B ecommerce platform?

SalesChef joins your team, not your tech stack. SalesChef connects to hundreds of platforms (the ERP, PIM, ecommerce site and marketplaces you already run) and sends the work back the way you choose.

We already have a PIM. Does SalesChef replace it?

No. Keep it. SalesChef draws from it and feeds clean, complete product info straight back.

Can SalesChef feed our punchout catalogs, distributors and marketplaces?

Yes. SalesChef makes every feed from one checked record, in each partner’s or customer’s own template. Change a spec once, and your site, portals, listings and counter cards all say the same thing.

How do we get our products recommended by ChatGPT, Gemini and Google AI Mode?

SalesChef builds pages AI assistants can read, quote and recommend, with clear answers and structured product facts, then shows you each month which of your products they name, and which they miss. No one can promise a ranking.

Team, money and proof

How much work is left for our team?

Your product data, your rules and priorities, then your review and approval. SalesChef does the research, checks the facts and makes everything you need to sell, ready to go.

Will SalesChef replace our product experts?

No. SalesChef answers the questions the trade asks every day, so your experts spend their time on the hard ones. And your product knowledge stays when your people leave.

Can better spec pages really win more orders?

Every product. Not just your top 50. SalesChef is driving 19%+ uplift in sales, measured in units sold, like for like: the same products over three months, against the same three months the year before.

Do better product pages cut returns and wrong orders?

Yes. Buyers know exactly what they are ordering. One client’s returns dropped by $799K a year.

How will we know SalesChef is worth it?

Live reporting you can talk to. SalesChef shows which products buyers ask about, what each page sells, and ranks every next move by the gross profit it adds. Start with one product page and see it for yourself.

Security and control

Is our data private? Is it used to help our competitors?

SalesChef works on your products, not on the people who buy them. Anything that could identify a person is removed before your data is stored. Each client’s data is kept separate and encrypted, and each client’s own figures stay private.

Does SalesChef publish anything without our approval?

No. Nothing goes live without your yes. Access starts read-only, and SalesChef publishes directly only where you have agreed it and connected it.

What happens if SalesChef gets something wrong?

Nothing goes live without your yes. SalesChef shows the source of every fact, flags what SalesChef can’t confirm, and fixes the rule underneath so it doesn’t happen twice. If you leave, SalesChef deletes your data within 30 days.

A wall of products already finished. Each one turns from basic product specs into a finished product, ready for online, in store, sales and campaigns.

Your whole catalog.
In minutes, not months.

Send us one range. We’ll send back a record your counter can trust.