Retail media by SalesChef
What is a retail media network?
A retailer’s advertising business: the ad slots on its site, app and stores, plus ads aimed with its shopper data elsewhere. Amazon Ads and Walmart Connect are the largest in the US.
Retail media by SalesChef
Retail media best practice, made easy.
Retail media is advertising a retailer sells on its own site, app and stores, and across the web using its shopper data: sponsored products, display banners, offsite ads and in-store screens. It works when every ad fits the moment, every slot has its own creative, and the product page behind the ad is ready to sell. SalesChef creates all of it, ready for your yes.
Retail media examples by SalesChef
- $69B
US retail media ad spending forecast for 2026, up from $58.8B in 2025.
eMarketer (opens in a new tab) - $100B+
US retail media ad spending forecast by 2029.
eMarketer (opens in a new tab) - 63%
of Australian retail media buyers increased spend on retailers’ own sites and apps.
IAB Australia, via B&T (opens in a new tab)
Run a retail media network? Stop chasing creative.
The media plan takes an afternoon. The assets take weeks. SalesChef creates every advertiser’s creative from the product’s checked facts: on spec, on brand and ready for approval. Endemic and non-endemic, self-serve and managed service.
Creative services from day one
Offer creative to every advertiser without building a studio. SalesChef makes each ad from why the product sells.
One master, every variant on spec
Every size, slot and screen from one approved master, to your specs and ad policy. Claims match the pack, so approvals clear first time.
Non-endemic advertisers too
Advertisers with no creative team still arrive with finished ads, so new categories onboard faster.
Screens without reformatting
Front of store, aisle and checkout screens in every ratio, ready for your CMS and per-store schedule.
The story for the renewal
Every week, what ran, where, and what sold next to it, so a test budget has a reason to become a renewal.
No extra headcount
More advertisers, more campaigns and more screens without hiring a designer for each.
What is retail media?
Ads bought from a retailer, shown where its shoppers are already deciding. Four places, each with its own sizes, rules and moment.
Sponsored search
Product ads in the retailer’s search results, bought by keyword.
Onsite display
Banners on the home page, category pages and product pages.
Offsite
Social and web ads aimed with the retailer’s shopper data.
In store
Screens, end-caps and shelf media where the product sits.
What makes retail media work
Fix the page behind the ad
Every click lands on a product page. If the facts are thin or wrong, the ad pays for a bounce.
One moment per ad
Lead with the reason this shopper buys now: the season, the occasion, the job to be done.
Creative for every slot
Each placement has its own size, word limit and reading distance. One banner stretched across all of them sells in none.
Why people buy, not the spec
The spec proves the claim. The headline is the reason to choose this product over the one beside it.
Facts that match the pack
Retailers reject ads that disagree with the label or the listing. Every claim checked first means fewer rejections.
Measure what it added
Judge each campaign on the sales it added and the gross profit it made, not only on return on ad spend.
How SalesChef makes retail media easy
Knows why each product sells
The moments, the shoppers and the reasons, from marketing science and thousands of sources.
Fixes the page behind the ad
Every fact checked against the maker and the label, every field filled.
Creates every ad for every slot
Sponsored search, banners, offsite social and in-store screens, in every size, from one checked record.
Ready when the slot is
A slot bought tomorrow, a new range or a new season: the ads are ready for your yes. Every Monday, the next best move.
Works with your retail media platforms
The networks, buying platforms and store screen systems you already use. Ads go out in each one’s sizes and specs.
See every integration
Amazon Ads
Walmart Connect
Roundel
Kroger Precision Marketing
Instacart Ads
Criteo
Cartology
Coles 360
Pacvue
Skai
Broadsign
Vistar Media
ScreenCloud
Yodeck
Questions about retail media
What are retail media platforms?
The tools and networks advertisers use to buy those slots, from each retailer’s own self-serve platform to software that buys across several networks.
Is retail media worth it?
When the product page behind the ad is ready and each ad fits its slot and moment. Most wasted spend comes from sending paid clicks to thin pages.
How do you measure retail media?
By the sales an ad added that would not have happened anyway, and the gross profit on them. Return on ad spend alone counts sales you would have made regardless.
Does SalesChef work with our retail media platforms?
Yes. Amazon Ads, Walmart Connect, Roundel, Cartology, Coles 360 and the rest, plus store screen systems like Broadsign and ScreenCloud. Every ad comes in each one’s sizes and specs, as files ready to load or straight into the system once it is connected.
Does SalesChef work for retail media networks, as well as brands?
Yes. Networks use SalesChef to offer creative services to every advertiser, endemic and non-endemic, for managed service and self-serve campaigns. Brands use SalesChef to supply every network with ads that fit.
Does SalesChef follow our creative guidelines and ad policy?
Yes. Your specs, ad policy and claim rules are part of every brief, and every claim is checked against the maker and the pack before an ad reaches your approval queue.
Who makes the creative for every slot?
SalesChef. Every ad for every slot and size, from the product’s checked facts, ready for your team to approve.
A wall of products already finished. Each one turns from what the supplier sent into a finished product, ready for online, in store, sales and campaigns.
Your whole catalog.
In minutes, not months.
In minutes, not months.