Know your next best move. SalesChef makes it.
Live reporting you can talk to. SalesChef ranks every idea by the gross profit it adds, and makes it when you say yes.
Every idea, ranked by the gross profit it adds.
SalesChef found five things worth doing for a headphone store, and worked out the extra gross profit each one adds in a year.
+$58,400 gross profit a year, from all fiveLikely between $28,800 and $88,800.- Pages for long-flight buyers+$28.8k
- Answer “Will it work with my phone?”+$9.6k
- A gift guide+$7.2k
- Email past buyers+$8k
- Shelf tickets in store+$4.8k
- Total+$58.4k
One idea, start to finish.
SalesChef spots it.
Travel searches are rising. Your headphone pages barely mention the journey.
SalesChef works out the payoff.
+$28,800 extra gross profit a year.
SalesChef makes the work.
Add travel buying advice to 248 relevant headphone pages.
You say yes.
Nothing goes live without your yes.
See the full trading plan and calculations
See the plan.
Website starting point Annual
- Visits240,000
- Conversion0.50%
- Orders1,200
- Revenue$480k
- Gross profit$192k
The estimated payoff.
Recommended actions, with overlapping sales deducted.
- Estimated additional revenue
- +$174,000
- Estimated additional gross profit
- +$69,600
- before implementation costs
Select a move to see the work
See the recommended workTravel demand
Give long-flight shoppers a reason to choose these.
Search demand + product pages
Travel searches are rising. Your headphone pages barely mention the journey.
SalesChef prepares:Add travel buying advice to 248 relevant headphone pages.
- Review owner
- Ecommerce lead
- Next step
- Prepare this week; launch after review.
Work example
A long flight. A better soundtrack.
Choose for the journey: battery life for the longest leg, space in your bag and the connection you need on board.
- Battery life
- Packed size
- Seat connection
What we would make and measure
- Travel page passages
- Battery, packed-size and connection answers
- Travel buying guide
Measure: Search visits, suitable orders and gross profit versus unchanged pages.
Estimate: 120,000 existing visits × 0.10 percentage-point conversion gain, plus 10,000 new search visits × 0.60% conversion.
See the action list
Every action, approval and estimated payoff.
2 work done2 approved4 to approve
See the action list
Every action, approval and estimated payoff.
| The move | Work | Est. gross profit |
|---|---|---|
| To approve | $28,800 | |
| Approved | $9,600 | |
| Approved | $9,600 | |
| To approve | $9,600 | |
| To approve | $8,000 | |
| Work done | $4,800 | |
| To approve | $4,800 | |
| Work done | $3,200 | |
| Allow for overlapping sales | -$8,800 | |
| Estimated additional gross profit | $69,600 | |
At the next review: what went live, what changed in sales and gross profit, and what to do next.
View the calculation
| Net revenue per additional order | $400 |
|---|---|
| Cost of goods per order | $240 |
| Gross profit per order | $160 |
| Gross additional orders from the proposed actions | 490 |
| Overlapping website orders | -45 |
| Cross-channel substitution allowance | -10 |
| Net additional orders | 435 |
| Additional revenue | $174,000 |
| Additional gross profit | $69,600 |
| Implementation, production and testing allowance | -$9,000 |
| Contribution after that allowance | $60,600 |
Revenue is after discounts and refunds, excluding sales tax and delivery pass-through. Gross profit deducts product cost. The $9,000 allowance comprises $5,000 for implementation and production, $2,800 for testing and media, and $1,200 for incremental marketplace fees.
Do not count the same sale twice.
The fit, delivery and gifting changes share existing website demand with the travel update. Remove 25% of their combined 180-order estimate: 45 orders. Remove another 10 orders for store and marketplace sales that might replace website purchases.
New search, past-buyer and hidden-range visits are assumed separate and genuinely additional. The email campaign is counted once. Seasonal sales must be additional within the year. Prices, stock availability, product mix and return rates stay constant except where the stated net-order improvement accounts for them.
Each move’s arithmetic
- Travel demand: 180 orders. 120,000 existing visits × 0.10 percentage-point conversion gain, plus 10,000 new search visits × 0.60% conversion.
- Fit answers: 60 orders. 120,000 eligible website visits × 0.05 percentage-point improvement in suitable net orders. No separate avoided-refund saving is added.
- Delivery clarity: 60 orders. 60,000 eligible visits × 0.10 percentage-point conversion gain. Delivery prices and underlying delivery margin are held constant.
- Gift buying: 60 orders. 120,000 existing visits × 0.05 percentage-point conversion gain. Count only additional annual orders, not purchases moved from another month.
- Past buyers: 50 orders. 10,000 additional email visits × 0.50% conversion. One campaign contribution within the year, not an assumed monthly repeat.
- Marketplace pages: 30 orders. 24,000 eligible marketplace visits × 0.125 percentage-point conversion gain. Platform fees are outside gross profit and included in the separate cost allowance.
- Store selling: 30 orders. 3,000 eligible store conversations × 1 percentage-point purchase improvement. Store conversations are a separate population from website visits.
- Hidden products: 20 orders. 4,000 genuinely additional visits × 0.50% conversion. Do not count visits merely diverted from other products as additional demand.
The website starting point is a separate, matched annual funnel. Marketplace visits and store conversations are not divided into website conversion. A plan for your business uses the costs, stock and data you supply, with a test or comparison agreed before publication.
Your business review, already written.
SalesChef explains what changed.
- Sales, profit and margin
- Visits and searches
- What AI says about you
SalesChef spots your next opportunity.
- New shoppers
- Sales on value, not discount
- Ranked by gross profit
You walk in with a growth plan.
- Weekly, monthly, quarterly
- Revenue and profit bridges
- Answers in plain English
SalesChef makes it when you say yes.
- Pages, campaigns, sales tools
- Tested against unchanged products
- Results against cost
Every move runs back through Enrich and Sell. And SalesChef never forgets what works.