Shopper insights by SalesChefWhat are shopper insights?
What you learn about why people buy a product and why they don’t: the moments they buy it, the worries that stop them, the words they use and the buyers you haven’t reached yet.
Shopper insights by SalesChef
Shopper insights: why shoppers buy each product, and why they don’t.
Shopper insights are what you learn about the people who buy a product: the moments they buy it, the worries that stop them, the words they use and the people who don’t yet know it is for them. Shopper research and voice of customer analysis are how you find them, in searches, reviews, questions, social posts and sales. SalesChef researches the shoppers of every product, then makes the page, the listing, the shelf ticket and the sales line from what SalesChef learns, ready for your yes.
Shopper insight examples by SalesChef
- 270%
higher purchase likelihood for a product with five reviews than for a product with none.
Spiegel Research Center, Northwestern University (opens in a new tab) - 4.0–4.7
stars is where purchase likelihood typically peaks. Above that range, it begins to fall.
Spiegel Research Center, Northwestern University (opens in a new tab)
What are shopper insights?
The reasons behind each sale, product by product. Sales data says what sold. Shopper insights say why it sold, and what to say next. Four kinds decide most sales.
The moments
When and why people buy: the season, the occasion, the job that needs doing.
The worries
The doubt that stops the sale: will it fit, will it last, what is in it.
The words
What shoppers type and say, which is rarely what the supplier wrote.
The buyers not yet reached
Light and occasional buyers who don’t yet know the product is for them. Brands grow by winning more of them.
How to do shopper research for a product
Read what shoppers search
Search terms show the need in the shopper’s own words, which are rarely the supplier’s words.
Read the reviews and questions
Reviews, support tickets and questions show the worry behind the sale. Count the ones that repeat.
Watch what they share
Social posts and forums show the uses no supplier lists, and the people no one has marketed to yet.
Read what rivals say
Find what every rival page claims, then find the true thing none of them say.
Check every fact against the maker
Answer each worry with a true fact. Leave out any claim the product can’t back.
Turn each insight into one line
One lead for the page, one for the shelf ticket, one question for the staff. Then measure what sells.
How SalesChef turns shopper insights into sales
Knows why each product sells
SalesChef researches the shoppers of every product from thousands of data sources, including the weather: searches, reviews, questions, social posts, rival pages and the calendar.
Finds the moment and the worry
For the Milwaukee M18 PACKOUT Heating Lunch Box, the moment is lunch on a site with no microwave. The worries are “Two hours? That’s useless.” and “Will a pie or a sausage roll go soggy in it?”
Makes the work from it
The Total Tools page leads with “A hot lunch where there’s no microwave, off the batteries you already carry.” The counter talk track opens on one question: “Do you already run Milwaukee M18 batteries?”
Moves with the season
When work-to-evening dressing led the season, SalesChef moved Seed Heritage’s Satin Draped Column Dress from the wedding story to office-to-dinner, on the page, in the email and on the floor. Nothing goes live without your yes.
Works with the signals you already have
SalesChef reads your search, site and sales data alongside thousands of public sources, and sends finished work back to your team.
See every integration
Google Search Console
Google Analytics 4
Google Ads
Semrush
Algolia
Bloomreach
More guides
Questions about shopper insights
What is shopper research?
The work of finding those insights: reading the searches, reviews, questions, social posts, rival pages and sales for each product.
What does voice of customer mean?
The customer’s own words about a product: what they praise, what worries them and what they ask. Voice of customer analysis groups those words so the page and the team can answer them.
What is shopper marketing?
Marketing aimed at the shopper at the moment they choose, in store or online: the shelf ticket, the endcap, the product page and the listing.
Why do customers buy a product?
Because it fits a moment and a need, and nothing stops them. Each product has its own moments and its own worries, so shopper insights work product by product.
How can AI analyze customer feedback?
AI can read thousands of reviews, questions and tickets and group what repeats. SalesChef does this for each product, removes anything that could identify a person, and checks every claim against the maker.
How does SalesChef help with shopper insights?
SalesChef knows why every product sells. SalesChef researches the shoppers of each product, then makes the page, the listing, the shelf ticket and the sales line from what SalesChef learns. Your team approves.
A wall of products already finished. Each one turns from what the supplier sent into a finished product, ready for online, in store, sales and campaigns.
Your whole catalog.
In minutes, not months.
In minutes, not months.