Shelf talkers by SalesChef
What is a shelf talker?
A small printed sign on the shelf edge that gives a shopper a reason to choose the product beside it. It is read at the moment of choice.
Shelf talkers by SalesChef
Shelf talkers and shelf labels that sell, with examples.
A shelf talker is a small sign fixed to the shelf edge that tells a shopper why this product is the one to pick, right where they choose. It works when it carries one claim, one proof and a clear next step, and when it matches the pack and the brand. SalesChef makes shelf talkers, wobblers, strips, tickets and electronic shelf label text on brand for every product, every week, from the checked product record, ready for your yes.
Shelf talker examples by SalesChef
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US stores Walmart planned to fit with electronic shelf labels by 2026, cutting price changes from two days to a few minutes.
Retail Dive, June 2024 (opens in a new tab)
What is a shelf talker?
A shelf talker is a printed sign attached to the shelf edge, next to the product it speaks for. The names overlap, so here is how the common types differ.
Shelf talker
A flat card that sits on or clips to the shelf edge, with a claim and a proof.
Shelf wobbler
A card on a thin stem that moves when a shopper walks past. Often die cut, with tape on the front of the stem.
Shelf strip
A long, thin label that runs along the shelf edge, often slotted into the data strip.
Shelf ticket
A small label for one product: the name, the size and one line of reason. Often slots in a ticket holder.
Electronic shelf label
A small screen on the shelf edge, updated by the store system, with room for a few facts beside the price.
What makes a shelf talker work
One claim, one proof
Say the one thing that makes this product the pick. Back it with a fact the maker can stand behind.
Speak to the moment
Lead with the job the shopper has in mind at the shelf: the meal, the trip, the gift, the fix.
Readable at arm’s length
A shopper reads it in a second, at walking pace. Big type, few words, strong contrast.
Match the pack and the brand
The talker repeats what the label says and looks like the brand. A mismatch makes a shopper doubt both.
Fit the shelf edge
Check the strip height, the holder and the retailer’s rules before you print. Sizes are set by the supplier and the store, not by a standard.
Keep price off the talker
Price lives on the ticket or the electronic label and changes often. A talker that carries the reason stays true for the whole season.
How SalesChef makes shelf talkers easy
Knows why each product sells
The moments, the shoppers and the reasons, from marketing science and thousands of sources.
Checks every fact
Each claim is checked against the maker and the label before it goes on a talker.
Makes every talker and label, on brand
Talkers, wobblers, strips, tickets and electronic label text for every product, in your brand and your shelf sizes. Price stays with your store system.
Ready every week
A new range, a new season, a new planogram: the talkers are ready for your yes. Every Monday, the next best move.
Works with your shelf-edge systems
Printed talkers and tickets, and the electronic shelf label platforms stores already run. The same checked facts go to both.
See every integration
VusionGroup
Hanshow
Pricer
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Questions about shelf talkers and shelf labels
What is the difference between a shelf talker and a shelf wobbler?
They are close cousins. A wobbler has a thin stem so it moves and catches the eye. A talker is usually flat and fixed.
What size is a shelf talker?
There is no standard. One common printed size is 210 x 98 mm including the stem. Measure your shelf edge and check the retailer’s rules.
What is an electronic shelf label?
A small digital screen on the shelf edge that shows the price and a few product facts, updated by the store system instead of by hand. Stores often use both: the label for the facts, the talker for the reason.
What should you put on a shelf talker?
One claim, one proof, and the product name. Keep it to a few words and keep price off it. Check the claim against the pack.
What is the difference between a shelf talker and a shelf ticket?
A ticket labels one product with its name, size and a line of reason, and sits in a holder. A talker is a larger sign that sells the product.
How does SalesChef help with shelf talkers?
SalesChef makes them on brand for every product, every week, from the checked product record. Your team approves, then prints or loads them.
A wall of products already finished. Each one turns from what the supplier sent into a finished product, ready for online, in store, sales and campaigns.
Your whole catalog.
In minutes, not months.
In minutes, not months.