Fewer returns by SalesChefWhat causes most ecommerce returns?
Change of mind causes some. Many start on the page: the product wasn’t as described, the size or fit was wrong, it wasn’t compatible, or the page left a question unanswered.
Fewer returns by SalesChef
Reduce ecommerce returns where they start: the product page.
Many returns start before the order. The page said one thing and the box said another, or the page left a question open and the shopper guessed. Complete, correct product information cuts returns: in a randomized test across about 45,000 products, full descriptions cut returns 3.9% and lifted sales 2.1%. SalesChef checks every fact against the maker, answers the size, fit and compatibility questions shoppers ask, and makes every page, ready for your yes.
Examples by SalesChef
- 3.9%
fewer returns, with 2.1% more sales, when a large online retailer added full descriptions to about 45,000 products.
Fang et al., 2026 (preprint) (opens in a new tab) - Up to 6.6%
fewer size-related returns at a large online fashion retailer, after it flagged items that run big or small.
Nestler et al., KDD 2021 (opens in a new tab) - $799K
a year less in returns for one $200M-a-year retailer, after SalesChef found and fixed wrong product information on its marketplace pages.
SalesChef client (opens in a new tab)
Why do shoppers return products?
Some returns are a change of mind. Many start on the page, from four causes you can fix before the order.
Not as described
The page and the product disagree on color, size, material or what comes in the box.
Wrong size or fit
No sizing guidance, or a size chart that doesn’t match how the product runs.
Not compatible
The page didn’t say which model, part, connector or refill it works with.
Missing details
The page didn’t say, so the shopper guessed, and guessed wrong.
How to reduce returns from product information
Match the page to the box
Check every fact against the maker’s sheet and the pack, and settle any conflict before the page goes live.
Answer size and fit first
Say how it runs, true to size, small or large, and give measurements, not just a size letter.
State compatibility plainly
Name the models, parts and systems it works with, and the ones it doesn’t.
Show what’s in the box
List every part. A missing charger on the page becomes a return in the mail.
Read the return reasons
Return notes, reviews and support tickets show which facts are missing. Fix the page they point to.
Say the same thing everywhere
Your site, marketplaces and retailers should agree. A wrong marketplace listing sends products back too.
How SalesChef cuts returns
Reads why products come back
SalesChef reads return notes, reviews, calls and support tickets, removes anything that names a person, and finds the facts behind each return.
Checks every fact
Each fact is checked against the maker’s documents and the pack. Anything SalesChef can’t confirm is flagged.
Fixes the page everywhere
Size, fit, compatibility and what’s in the box, on your site, marketplaces and retailer listings. You approve every change.
Shows what to fix next
Live reporting shows returns by product, which fixes are working and the next one, ready for your yes.
Works with your support and returns data
Connect your help desk. SalesChef reads the questions and return reasons, and sends checked fixes back for your team to approve.
See every integration
Zendesk
Intercom
Gorgias
Freshdesk
Ada
More guides
Questions about ecommerce returns
How do I reduce returns in ecommerce?
Fix the page first. Match every fact to the box, answer size and fit, state compatibility, list what’s in the box, and read your return reasons to find what’s missing.
Does better product information reduce returns?
Yes. In a randomized test across about 45,000 products, full descriptions cut returns 3.9% and lifted sales 2.1%.
Do size and fit flags reduce returns?
Yes. At a large online fashion retailer, flagging items that run big or small cut size-related returns by up to 6.6%.
Can SalesChef find why our products come back?
Yes. SalesChef reads return notes, reviews and support tickets, removes anything that names a person, and finds the wrong or missing facts behind them. For one $200M-a-year retailer, returns fell by $799K a year.
Does SalesChef replace our returns software?
No. Keep it. Your returns platform handles the return. SalesChef fixes the page that caused it, so fewer happen.
A wall of products already finished. Each one turns from basic product specs into a finished product, ready for online, in store, sales and campaigns.
Your whole catalog.
In minutes, not months.
In minutes, not months.