Product video by SalesChef
How do you make a product video?
Start with the one reason to choose the product, write the script and shot list around it, then film or generate it in the versions each place needs. The planning decides most of the result.
Product video by SalesChef
Product videos that sell, from script to shot list.
A product video is a short film that shows what a product does and why someone would choose it, for a product page, social, an ad or a screen. It works when the first seconds show the point, every shot proves a claim, and the facts are true. SalesChef creates the script and shot list for every product, then hands them to your video team, an AI video tool or both.
Product video examples by SalesChef
- 63%
of consumers say they would most like to watch a short video to learn about a product or service.
Wyzowl 2026, via Shopify (opens in a new tab) - 61%
of shoppers say product images and videos are the most important product page element when completing a purchase.
Salsify 2026, via Shopify (opens in a new tab)
What is a product video?
A short video about one product. The script says what to say and the shot list says what to show. Both come before anyone picks up a camera or opens an AI tool.
Product demo
The product in use, showing the job it does.
Explainer
A short walk through what it is and how to choose.
Launch video
The introduction of a new product, cut for social, ads and the page.
Social clip
A few seconds, shot for sound off and small screens.
What makes a product video work
Show the point first
The opening seconds carry the reason to care. Save the brand sting for the end.
One product, one message
A video that tries to cover the whole range sells none of it.
Every shot proves a claim
If a shot does not show something true about the product, cut it.
Script and shots together
Write what is said and what is seen side by side, so the crew or the tool knows exactly what to make.
Cut for each place
Vertical for social, wide for the page, silent-ready for screens. Plan the versions in the shot list.
Check the facts first
Specs, sizes and claims must match the label. A wrong number is hard to fix once it is in a film.
How SalesChef makes product video easy
Knows why each product sells
The moments, the shoppers and the reasons, from marketing science and thousands of sources.
Creates the script
A tight script for each length and place, built on checked facts.
Creates the shot list
Each shot with what to show, why it proves the claim, and the versions needed.
Ready for any maker
The same brief goes to your video team, an agency or an AI tool. Every Monday, SalesChef names the next product that needs one.
Works with your video platforms, AI and human
Make it with AI presenters and generators, your own team or an agency. Then host and publish it where you already do.
See every integration
Synthesia
HeyGen
Runway
Descript
YouTube
Vimeo
Wistia- Your video team or agency
More guides
Questions about product video
What is a product video called?
Usually a product video, product demo or explainer. A launch video introduces a new product.
What goes in a product video script?
The point in the first seconds, two or three true claims each shown on screen, and one clear next step. Spoken words and shots are written side by side.
Can AI make a product video?
Yes. Tools such as Synthesia, HeyGen and Runway make presenter and generated video. The result is only as good as the script and the facts behind it, which SalesChef supplies.
How long should a product video be?
As short as the job allows. A social clip may need a few seconds. A demo on the page can run longer if each shot earns its place.
How does SalesChef help with product video?
SalesChef creates the script and shot list for every product from checked facts. Your team, an agency or an AI tool makes the film. Nothing goes live without your yes.
A wall of products already finished. Each one turns from what the supplier sent into a finished product, ready for online, in store, sales and campaigns.
Your whole catalog.
In minutes, not months.
In minutes, not months.