In-store screens by SalesChef
What is digital signage in stores?
Screens that play product stories, offers and brand moments inside a store, scheduled from a central system.
In-store screens by SalesChef
In-store screens that sell, with examples.
In-store screens, or digital signage for retail, show moving product stories on displays in the aisle, at the endcap and at the till. They work when each screen carries one clear message about a product, in motion, with emotion first and the fact after. SalesChef makes animated, elegant screen loops for every product, in every screen format, ready for your yes.
In-store screen examples by SalesChef
- 8.1%
Shoppers shown a message on an in-store screen were 8.1% more likely to buy the advertised product. Randomized tests across 237 campaigns and about 30 million shopper visits.
Herhausen, de Jong and Grewal, Journal of Marketing, 2025 (opens in a new tab)
What is digital signage for retail?
Screens in a store that play product stories, offers and brand moments. Each place in the store suits a different job.
Aisle and category screens
Tell a story for the category and its stars.
Endcap and shelf-edge screens
Sell one product where the shopper is choosing.
Checkout screens
A last prompt in the queue, for add-ons and next visits.
Window and entrance screens
Draw people in with the season or the launch.
What makes store screens work
Emotion first, fact second
In the study above, emotional messages beat plain information. Show the moment, then give the one fact.
Short loops with motion
Shoppers pass in seconds. A few seconds per message, with clear movement, gets noticed.
One product, one message
A screen that tries to say everything says nothing. Give each spot one job.
Match the screen to the place
Landscape, portrait, tall strip or square: each format and each viewing distance needs its own cut.
Change it often
Refresh weekly for the range and the season, and keep a few steady loops. Stale screens become wallpaper.
Measure the sales it added
Compare stores with and without the screen, and judge on units and gross profit, not views.
How SalesChef makes store screens easy
Knows why each product sells
The moments, the shoppers and the reasons, from marketing science and thousands of sources.
Checks every fact
Each line on screen is checked against the maker and the label.
Makes every loop, animated and on brand
Elegant motion for every product and every screen shape, as files ready to load.
Ready every week
A new range, a new season, a new slot: the loops are ready for your yes. Every Monday, the next best move.
Works with your screen systems
The platforms that play and schedule your store screens. Loops arrive in each one’s formats.
See every integration
Broadsign
Vistar Media
ScreenCloud
Yodeck
More guides
Questions about in-store screens
What should you show on in-store screens?
One product story per message: the moment the product is for, then one proven fact. Motion and emotion do better than lists of features.
How often should store screens change?
Weekly for range and season, with a few steady loops. Match the change to how often shoppers visit.
What are the key elements of digital signage?
A clear message, motion, readable type, the right format for the place, a schedule, and a way to measure the sales it added.
Does in-store digital signage work?
A randomized study of 237 campaigns found shoppers shown a message were 8.1% more likely to buy the advertised product.
How does SalesChef help with store screens?
SalesChef makes animated, on-brand loops for every product and screen format from the checked record. Your team approves them first.
A wall of products already finished. Each one turns from what the supplier sent into a finished product, ready for online, in store, sales and campaigns.
Your whole catalog.
In minutes, not months.
In minutes, not months.